About Us
Coconut Cosmetics isn’t just a beauty brand — it’s a quiet revolution in what modern luxury looks and feels like.
At Coconut Cosmetics, we believe that beauty should be effortless, elevated, and rooted in real skin.
Founded on the principle of clean confidence, our brand merges minimalist elegance with high-performance formulations — delivering makeup and skincare that enhances, not hides.
Founded on the belief that confidence should never come at the cost of comfort, we are redefining the beauty space with formulas that feel as good on the skin as they look in your bag. Minimal. Soft. Intentional. Our products are designed for real people who want clean, high-performance beauty without excess — no harsh chemicals, no complicated routines, no overdone promises.
Every Coconut creation is the result of precision, patience, and purpose. We blend skin-nourishing botanicals, clinically-backed actives, and rich, buildable pigments to create hybrid products that work with your skin — not against it. The result? Makeup and skincare that breathe. That glow. That last.
The Craft
Behind every bottle, brush, and balm is a formula that’s been rigorously tested — not just in labs, but in real lives. We work with ethical labs and expert formulators across Canada and globally to create products that respect both your skin and your standards.
Our ingredient philosophy is simple:
- If it’s not safe, it’s not in.
- If it’s not effective, it’s not enough.
- If it’s not clean, it’s not Coconut.
We use non-comedogenic, cruelty-free, and vegan-friendly ingredients across most of our line. From hydrating squalane to antioxidant-rich fruit extracts and mineral-based pigments, every element is chosen with both function and feel in mind.
Our products are never tested on animals, and always tested for performance.
The Aesthetic
We believe that luxury doesn't scream. It whispers.
That’s why our aesthetic is rooted in soft minimalism — clean curves, neutral tones, satin finishes, and intuitive packaging that elevates your vanity instead of cluttering it.
Coconut Cosmetics products are created not only to perform but to live beautifully on your shelf. Our design philosophy is “what you see should reflect how it feels” — clean, calming, and undeniably premium.
The Experience
Using Coconut Cosmetics isn’t just about applying product — it’s about creating a pause, a moment to reconnect with your own skin.
Whether it’s swiping on a satin-finish lip tint, misting our hydrating elixir, or finishing your routine with our featherweight powders — every product is designed to feel ritualistic, grounding, and deeply satisfying.
No 12-step routines. No product anxiety. Just clean formulas that work — and look good doing it.
The Responsibility
We’re proudly owned and operated by The Brutte Inc., a Canadian company committed to building future-forward brands that are as responsible as they are refined.
We’re actively working toward:
- Low-impact, recyclable packaging
- Carbon-conscious fulfillment
- Transparent ingredient sourcing
- Inclusivity across shades, skin types, and age groups
Coconut Cosmetics isn’t about chasing trends — it’s about creating timeless essentials that fit into your life, not the other way around.
The Future of Beauty
Beauty is evolving. And so are we.
At Coconut Cosmetics, we’re building a world where softness is power, skin is celebrated, and every step of your beauty routine feels like a return to yourself.
This isn’t about perfect skin. It’s about presence.
This isn’t about “fixing flaws.” It’s about expressing who you are.
Welcome to Coconut Cosmetics —
Where quiet luxury meets visible results.
Where real skin leads.
And where you always look like you — just a little more luminous.